• Salesforce is the leading CRM software firm, partnering with Polygon blockchain to add NFTs to their scope.
• The news represents an enterprise win for the Polygon, who has partnered with companies such as Starbucks, Reddit and more.
• SaaS companies are the most conducive firms to integrate NFTs, while they may also be looking at other benefits such as increased customer engagement.
Salesforce and Polygon: A Partnership for NFTs
Salesforce is a leading CRM software provider that focuses on a suite of tools that standardizes customer engagement for large firms. In a recent move, the company has partnered with the Polygon blockchain in order to add non-fungible tokens (NFTs) to their scope. This new partnership will help Salesforce clients create token-based loyalty programs.
The Big Win for Polygon
This news marks another big-box win for the Polygon – which is certainly not its first corporate partner. According to independent researcher Mike Sonders, Salesforce is currently the biggest SaaS (software-as-a-service) company on a U.S. stock exchange – leading over other recognizable software providers like Adobe and Intuit. Moreover, Salesforce had already launched a pilot program that yielded north of a quarter million transactions and encompassed brands like Mattel and Crown Royal.
Software Companies & NFTs Go Hand-In-Hand
As much as we often discuss ‘IRL integration’ and ‘phygital items,’ it’s natural for SaaS companies to be among the first firms to adapt to changing NFT landscapes. Not only are these companies most conducive when it comes to integrating NFTs due to their digital nature of business; but they may also be looking at other benefits such as increased customer engagement or brand reach through tokenized rewards programs or incentivization schemes built around them.
NFT Solutions from Salesforce & Polygon
The partnership between Salesforce and Polygon will look into helping customers onboard onto Polygon’s management platform so that they can create token based loyalty programs tailored towards their customers’ needs – enabling both parties (brands & customers) unlock value by leveraging this new technology trend in an innovative way!
Conclusion
All in all, while many top SaaS companies are starting to explore the world of non-fungible tokens (NFTs), there’s likely more than meets the eye in terms of why they’re doing so—which could include increased customer engagement or brand reach through tokenized rewards programs or incentivization schemes built around them!
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